BEST MOBILE MARKETING CENTERS IN ERNAKULAM

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications.Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas.In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device.

 

 

MMS mobile marketing can contain a timed slideshow of images, text, audio and video. This mobile content is delivered via MMS (Multimedia Message Service). Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS message. Brands are able to both send (mobile terminated) and receive (mobile originated) rich content through MMS A2P (application-to-person) mobile networks to mobile subscribers. In some networks, brands are also able to sponsor messages that are sent P2P (person-to-person).

A typical MMS message based on the GSM encoding can have up to 1500 characters, whereas one based on Unicode can have up to 500 characters.Messages that are longer than the limit are truncated and not concatenated like an SMS.

Good examples of mobile-originated MMS marketing campaigns are Motorola's ongoing campaigns at House of Blues venues, where the brand allows the consumer to send their mobile photos to the LED board in real-time as well as blog their images online. 

 

Types of Mobile Marketing

• Mobile app marketing
• In-game advertisements
• Quick-response barcode
• Mobile banner ads
• Proximity or Bluetooth marketing
• Voice marketing
• SMS

 

Benefits of Mobile Marketing

• Text messaging is easy and comparatively cheap. If we take traditional advertising methods such as TV ads or printing ads into account, SMS is obviously cheaper. Like ad formats such as PPC or email marketing campaigns, text messages are pretty easy to send and they require no technical skills.
• SMS has a high CTR. Since people consider communicating via their mobile devices more private than emailing for example, they check their phones more often and never ignore messages. Users only share their phone number with their favorite companies, so they are already waiting for your promotions.
• Especially useful for local businesses. Local companies can easily tell their loyal customers about hot deals, the latest arrivals, and special offers via SMS. Clients won’t miss this chance to drop in to check out your offers.

 

There is a variety of mobile marketing techniques to try for a business. Factors like your budget, specific industry, and customer segment determine the success of the strategy. That said, below are some mobile marketing options:

• Mobile app marketing. Mobile apps allow businesses to include ads in specific mobile application designs. Facebook is an excellent example of ads in an app.
• In-game advertisements. This approach refers to all advertisements on mobile devices that pop up when certain games are opened or in progress. These ads can appear as full-image ads, banner pop-ups, or video ads that show up during loading screens. 
• Quick-response barcode (QR codes). These barcodes are scanned using the camera of a phone, and then the customers are redirected to the linked site from where they can see more information regarding a particular brand.
• Mobile banner ads. These banners are pretty much the same as the ones on the desktop, only that they are adequately smaller to fit on the screens of mobile devices.
• Proximity or Bluetooth marketing. With this approach, consumers get location-specific ads enabled from the Bluetooth on their devices.
• Voice marketing. This is when businesses use computer produced and automated calls to promote their goods or services. It is up to the customer to decide whether to hang up or listen to the phone call.
• SMS marketing. This method of mobile marketing is, by far, the most common. Marketers use this medium to reach out to customers with offers and other relevant information via their mobile gadgets. SendPulse makes it possible by offering professional features for effective mobile marketing.